The Little Jack Lure company, from Fukuoka in Japan, philosophy when designing and producing lures is to make the lure as realistic as possible. All action, finish and presentations of the lures are some of the most lifelike in the lure market. The Forma Stick range of sinking pencil baits are a great example of this philosophy. The lures are a 90mm long sinking pencil bait. At 30g the lures are both a great land based or boat casting option. The compact body design makes them a great sized target for anything preying on baitfish. The lures also have a lifelike action on the retrieve so the lures can be worked fast as a subsurface lure or they can be fished in any part of the water column depending on where the fish are holding.